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ITC Choupal Saagar

ITC Choupal Sagar

Originally uploaded by cool_spark.

This photo was taken along NH3, about 7km ahead of Mhow. Choupal Saagar is a rural mall. We were glad to stop by on our return trip from Maheshwar. They had a food court attached, open from 9am to 9pm. The three of us were pleasantly surprised to get South Indian food, idlis, vadas and dosas. More importantly, the sambhar and chutney tasted close to any decent place back home. Yes, we were impressed. Imagine the joy of tasting good food, miles away from the city. There are about 6000 Choupal Saagars and more in the pipeline. Now we know a place to stop any time for good dosasChoupal Utthappam. But, there is more in these places. It consists of a lot of stuff to shop around, mostly ITC branded stuff like its notebooks, its food products and its apparel. It brings an urban feel to rural shopping. You could choose your music as you shop. We picked up a football. Mobiles, TVs, CDs from Music World and a lot of items, all the more surprising. The shoppers come from Indore, about 27km away and Mhow. A shopping expedition, so to say!

PS: Read this great NYT article (link via Gopi) about the Golden Quadrilateral and watch this interactive feature.

Categories: Travel
  1. Me
    6 December 2005 at 6:29 am

    ada paavi spark…enna verupu yetharthukuney indha post pota maadhri theriyudhu…..wanted to ask u this for a long time…do u cook or eat outside…..

  2. A
    6 December 2005 at 7:55 am

    Waaah – I want to eat dosa and utthapam too :-(((! Darn, now I feel REALLY hungry :-(!

  3. 6 December 2005 at 3:52 pm

    Me, enga oorle mess mess nu oru concept irukku 😉 A, hey you tagged me and am obliged 🙂

  4. Dev
    24 December 2005 at 12:22 am

    Hi. I live very close to the Chaupal but haven’t been there yet. Yr blog entry may well motivate me to take a visit! :))

  5. Vikrant Thakur
    26 October 2006 at 7:37 pm

    its good to see Choupal Saagar pics in your site..any way i introduce myself..i was the store manager choupal saagar mhow when u had clicked this photo.
    its not only a rural mall but its a opurtunity provided to rural people to come a step forward and stand with urban india…here we provide lot of facilities to the villagers like health services supprorted by appolo pharmacy, insurance services by new india insurance, soil testing lab, procourment of produces, a high class resturant and a retail store which can feed all kind of requirements…cloths, grocery, consumer durables, household, stationary, mobile phones, shoes, bikes, tractors, agri inputs and lot…

    keep it up..good job..

  6. 27 October 2006 at 2:33 pm

    Hello Dev,

    I now hopped onto your blog. Great descriptions of Mhow, the village I love.

    Hi Vikrant,

    It’s good to have you on my blog. I remember this year when we met you with regard to our project. You were very helpful. This post does not properly befit the great services the Choupal Sagar does!

  7. Deepak Rathore
    10 November 2006 at 1:03 am

    Hi Brother,

    I think this is the result of the excellent strategy being planned only by one man who is none other than YCD.

    Deepak Rathore

  8. Vikrant
    18 November 2006 at 7:33 pm

    Deepak…how to r here….good to see u u’r mail…
    …u’r very right, the only one man Mr. YCD……has brought rural india a step forward ..which now lot of campanies are planning to do….rest how is life…

    mr. Spark. is this u’r real name….anyway…i had not exactly remember u’r face….but i do remember that we had met for some project. Now what u’r onto.
    keep writing…bye take care

  9. 16 January 2007 at 5:53 pm

    Hey Brother…

    You can submit your website here in the site http://www.kijiji.com to get listed in the local listings for a wide variety of categories available there.

    You can increase the visibility and reach of your site to the local viewers thereby increasing the traffic of visitors on your site.

    Deepak Rathore

  10. Vivek Sharma
    24 February 2007 at 2:50 pm

    “i had visited chaupal ITC in Mhow and Ujjain stores , i like this nice retail strategy,i am having great need of job ,so if you have any contacts plz send me his /her email id or contact nos. “

  11. Satish Sharma
    17 May 2007 at 11:36 am


    I had visited ITC -chaupal saagar at Ratlam.
    its good to see Choupal Saagar , It’s have very good infrastructure & designed inside. it provide quality of goods for farmers in rular area.


  12. 28 May 2007 at 9:20 pm

    you want any business at dharampuri ,sanwer road ,indore?
    if there is any need then please contact me on this e-mail id.

  13. m/s agrawal & com.
    16 August 2007 at 8:58 pm

    hello sir ,
    i m holeslaer of sugar, oil,pulse,rice veg.oil ,pure ghee ect. i want do busnines , i will provied u gods is as very chep rate and with best quelite pls. contect us
    pappu agrawal
    agrawal and company

  14. Bharat
    8 December 2007 at 3:40 am


  15. Ravikant
    2 January 2008 at 12:41 am

    Hi All,

    I am doing a project on Chaupal sagar. cud anyone plz. provide me with the detailed addresses of various chaupal sagar malls?
    plz. reply asap on my email id.

  16. 5 January 2008 at 4:40 am



    17 February 2008 at 7:32 am

    thanks ITC . and i am rightnow pursuing MBA.and i want my summer project in ITC.when my profeser give me presentation on company so i choose only ITC because ITC my heart.i am belong ratlam m.p and we have agriculture and production of chilli ITC purches my goods.
    thank you

  18. Geetika Rustagi
    23 April 2008 at 12:12 pm

    Hi, I also visited Choupal Sagar situated few kilometers before Dewas, MP. I never felt that I am in some rural area, its on the main road, has a gas station adjacent to it and stocks everything possible which we can find in any supermarket in the main cities. Moreover, I would congratulate ITC for such a commendable job and foraying into the uncharted territories like rural retailing!..hats off to them. Even I am working on a project titled Retail Marketing and Media, I am a journalism student and rural retailing is one of my chapters. It was nice visiting Choupal Sagar.

  19. pawan singh patel
    11 June 2008 at 1:56 am

    Iam from ujjain rightnow pursuing MBA.from Bangalore as well as working in ”Shoppers stop ltd” after finish my MBA i want to join ”ITC choupal sagar” in Madhyapradesh.

  20. abdul samad
    26 August 2008 at 8:09 am

    this is abdul if chouhan sir get this comment who completed their graduation from BHU in agriculture plz its a humble request contact me on my cell no. 9300732941or send me mail or sms

  21. amit pandey
    26 September 2008 at 9:39 am

    hello sir, i’m mba student,i’m taking initiative to do project on hariayali kisaan bazar about it’s real benefit and abt. it’s awareness among rural people,plz help me to make relevant questionnaire and some more suggestion regarding this project………plz make it fast.thanx

    21 October 2008 at 12:40 am

    please give a short questionnaire about perception and behavior of rural people.

  23. Dharmendra Dhakde
    4 December 2008 at 1:03 am

    I am graduate with MBA[agri] so want to do job and training in your company with my hardwork and best knowledge so i reqest to that you give me satisfy with your choupal sagar job

    thank you sir

  24. 12 January 2009 at 7:41 am

    Name:- Nageshwar kumawat
    Fathername:-Bherulal ji
    M.b. 9617255360

  25. satanand sharma
    13 January 2009 at 1:08 am

    i am student of DIPLOMA IN RETAILING by IGNOU. and i have also completed B.Sc in maths, by BARAKATULLAH UNIVERSITY BHOPAL.
    sir, i want to job and training in your company with my personal experience and hardwork….


  26. 18 January 2009 at 5:48 am


    I am bhuvnendra bhati asst store incharge of choupal saagar ujjain at present i am in yavatmal


  27. mahendra
    16 July 2009 at 9:19 am

    Anyonewill tell how canI join TheChaupalSagar?
    Where is the HeadOffice in Delhi?

  28. mahendra
    16 July 2009 at 9:22 am

    Hi Bhupendra
    I am a storemanager of Wadhawan Foods in Delhi How Can I Join The Chaupal Sagar

  29. Mashook
    17 July 2009 at 2:06 am

    i am MBA and have a farmhouse in UP,I would like to see concept of Chaupal store coz i want to know how can i develop business relation with ITC .
    Therefore anybody tell me address of Chaupal at UP and MP.I will highly thankfull for same

  30. sunil kumar mishra
    4 August 2009 at 8:52 am

    Dear Sir,
    I wish to apply for the post of choupal head/incharge/manager.
    please give me proper guidance.

  31. Narendra Chouhan
    8 August 2009 at 7:10 am

    I completed my MBA in Retail Managment, and presently i am working with HDFC Standerd life Insurance company as a Sales development manager.

    18 January 2010 at 10:31 am

    dear sir
    I completed my MBA in finance and tally 9 by tally academy sehore and i have experience in share sub broker but i want to job in itc soya choapal .can i qualify any job in ITC soya chopal in sehore chopal sagar ?

  33. avinash tapde
    25 January 2010 at 2:27 am

    hi how are you

    i was posted in dewas but presently i am posetd at chhindwara as a asst store incharge

  34. tarun arya
    25 January 2010 at 2:29 am

    Dear all
    how are you

    i am posted in dewas as a asst store incharge

    tarun arya

  35. Somaprasad Panda
    17 May 2010 at 8:32 am

    sir I am interested in chaupal sagar ,I have land etc,how I will do it?

    28 May 2010 at 3:19 pm

    hi sir i am ravikant patel right now i am persuing MBA i want to join in your company for traning and working with my ability and my knowledge.and i want to work in your organization.so i humbal request please give me a wonderful chance. THANK YOU …..

  37. devendra panwar
    11 June 2010 at 5:31 am


    hoe are you

    presently i am in posted in chhindwara as a store maneger

  38. dilip patidar
    13 June 2010 at 1:23 am

    sir i have done BA[HONS]mass communication from davv indore sir i want to do work with choupal saagar in itc as a public relation officer or any work for itc i can do my contact no.09926680301

  39. agrawal oil products p ltd
    9 July 2010 at 12:19 pm

    we can provide u the cotton seed cake at chep rate with the best and pure quality

  40. arvind thakur
    7 August 2010 at 7:04 am

    sell property in dewas ( 9 hect.)

  41. arvind thakur
    7 August 2010 at 7:05 am

    my mo.no. 9893825387

  42. Ashish p Deo
    6 September 2010 at 3:41 am

    dear sir
    I completed my MBA in finance and tally 7.2 by tally a and i have experience in2yr accounting but i want to job in itc choapalsagar .qualify any job in ITC chopal chopal sagar ?

  43. ganesh shukla
    11 September 2010 at 2:14 pm

    dear sir
    i have completed my mba from varanasi in finance specialization.i have done job of marketing as a medical representative.i have desire to do something for itc chopalsagar so kindly give me a chance if there is any.

  44. 13 October 2010 at 3:44 am

    I am Amit from Onus Communications want to make business relations
    so please revert me as soon as possible.

  45. mahesh khan
    14 October 2010 at 11:23 am

    i job sir

  46. 14 October 2010 at 11:26 am

    i am 12 pass i shop

  47. sharad dixit
    15 September 2011 at 9:48 pm

    good morning sir, i am marketing professtional. I wnt to join choupal saagar. I also worked 2 years in hariyali kishan bazaar as a supervisor. Sir Plz do something for me.
    Regards –

  48. sharad dixit
    15 September 2011 at 9:50 pm

    sharad dixit

    11 October 2011 at 6:05 am


  50. sanjay kalra
    6 January 2012 at 8:26 am

    i want to know all the landline and mobile contact no.s of ITC CHOUPAL SAGAR UJJAIN

  51. sanjay kalra
    6 January 2012 at 8:29 am

    I had purchased a shirt from ITC CHOUPAL SAGAR IN OCT.2011.Due to some fault,I had to revisit the same for return or exchange.But the employees there guaranteed the fault rectification and return of the same at my reisdence within a week.2 months have passed without any action.Am I not entitled to complain

  52. 5 April 2012 at 11:11 am

    please send email id of itc.

  53. Roshan Solanki
    9 June 2016 at 1:25 am

    please send me your email id and contact number .

  1. 20 October 2008 at 9:14 pm

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